
Founder · Writer · Producer
April Floyd
St. Louis entertainment mogul, award-winning journalist, author, filmmaker and entrepreneur creating stories and opportunities across publishing, film, music and live experiences.
FEG — Floyd Entertainment GroupSt. Louis stories. Global vision.
FEG creates film, television, music, books and live experiences that entertain, inspire and build lasting community legacy.

FEG — FLOYD ENTERTAINMENT GROUP
Founders & leadership
FEG is built by a creative partnership that brings original stories and a remarkable family history forward.

Founder · Writer · Producer
St. Louis entertainment mogul, award-winning journalist, author, filmmaker and entrepreneur creating stories and opportunities across publishing, film, music and live experiences.

Co-Founder · CEO · Photographer · Director
Eddie Floyd Jr., son of Stax legend Eddie (Knock On Wood) Floyd, carries forward a remarkable Detroit music legacy. His great-uncle Robert West managed The Falcons and built a network of independent record labels. Eddie is producing and directing Where Legends Were Born: The Story of Robert West.
Film & television
Independent features, family films and stories rooted in human connection.
01Feature Film • Produced in Missouri
02Feature Film • Available on Prime
03Co-written by April Floyd
04Proof-of-Concept Short • Based on the Unique Novels
05In Development • A Movie Made in St. Louis
Featured trailer
Watch the official trailer directly from FEG.
The FEG story
FEG means Floyd Entertainment Group. It is the parent organization that brings its companies and divisions together around original stories, independent production and entrepreneurial growth.
Each division has its own role and page. Together, they create services, products and owned intellectual property that can earn income, reach new audiences and support reinvestment across FEG.
The companies and divisions grouped under FEG

Film, television, photography, theatre and live-event production, with crews scaled to each project.
Explore ↗
Talent coordination and representation for FEG’s in-house talent across film, photography and events.
Explore ↗
Publishes books and commissioned literature, including April Floyd Books, I Am Mother Global titles and work by other authors.
Explore ↗
Develops, publishes and sells original music for audiences and connected FEG productions.
Explore ↗
Clothing and branded merchandise. Books and music are handled by their publishing divisions.
Explore ↗
Annual festival activities, honorees and legacy preservation—including the planned Floyd Legacy Arts, Media & Community Foundation, currently in development.
Explore ↗
A spiritual experience for reflection, balance and global connection—with books, music, prayer, stage work, community and a future app.
Explore ↗In Development · Wishbone Christmas · No release date announced

Feature film · In development
A magical family Christmas adventure starring Onyx Furbaby Floyd
The film is in development. No release date has been announced.
Sometimes getting lost is how you find the family that needs you.
Logline After accidentally being left behind during Santa’s Christmas Eve deliveries, a determined little dog named Onyx sets off on an extraordinary journey to find his way home—crossing paths with children longing for a dog, two bumbling villains, an angry territorial dog, Rudolph, Santa, and a family still learning how to heal after loss.
On Christmas Eve, Onyx is accidentally left behind while traveling with Santa and his father.
What begins as a hilarious effort to get home becomes something much bigger.
Onyx encounters children longing for a puppy, an overwhelmed mother carrying grief, an angry dog guarding his Christmas tree, two ridiculous troublemakers, strangers who unexpectedly help him—and even a UPS Store where he attempts the most important delivery of his life: a letter to Santa.
Meanwhile, Santa is searching for him.
And waiting beyond the comedy and Christmas magic is a powerful story about family, loss, second chances and discovering that sometimes a wish is answered differently than expected.
FEG is speaking with Executive Producers, film-financing partners and U.S./Canada theatrical distribution partners for Wishbone Christmas.